Head of Communications

Role Overview

• Partner with the SVP of Market to define key storylines and messaging architecture that support Simbe’s business goals, GTM strategy, and corporate narrative.
• Serve as editor-in-chief across corporate and executive communications, ensuring every launch, campaign, announcement, research report, and asset reinforces a consistent company narrative.
• Identify and develop new narrative opportunities based on market trends, customer success, competitive dynamics, and emerging technologies, including proactive workforce narratives that elevate retail work.
• With crossfunctional partners, translate Simbe’s competitive positioning and category strategy into compelling external narratives across communications programs.
• Develop executive communications strategies, messaging, and platforms for company executives, Strategic Advisory Board members, Board members, partners, and customer executives.
• Own the company thought leadership content calendar, partnering closely with Product Marketing to distill the editorial calendar into owned and earned thought leadership opportunities.
• Partner with the SVP of Market, PR agency, and key executives to maximize executive visibility through speaking engagements, media interviews, podcasts, contributed content, social media, and cross-channel amplification.
• Own annual and quarterly communications planning while managing Simbe’s PR agency to ensure programs align with business priorities and GTM objectives.
• Lead integrated communications program for company milestones, partnering across the business to maximize impact via earned, owned, executive, customer, investor, advisor, and partner communications.
• Guide communications priorities with the PR agency to increase Simbe’s visibility across media, analysts, awards, conferences, and executive platforms.
• Expand Simbe’s analyst relations program and strengthen relationships with leading industry analysts.
• Support executive media preparation, messaging, and crisis communications as needed.
• Own the integrated editorial calendar across earned, owned, executive, and customer communications.
• Lead Simbe’s social strategy and customer storytelling program, partnering across Customer Success, Strategy & Scaling, Sales, Product Marketing, Design, and client communications teams.
• Partner across marketing to package every major announcement into a reusable communications toolkit that equips commercial and executive teams to activate the stories across earned, owned, and customer-facing channels.
• Maintain editorial excellence and consistency across all external communications.
• Lead shopper education, influencer engagement, and the Robot Ambassador Program while expanding relationships with retailers, partners, industry associations, and standards organizations to strengthen Simbe’s market leadership.
• Manage resourcing for Simbe’s public affairs program, partnering with industry and policy organizations to raise Simbe’s visibility on Capitol Hill and across the US.
• Support initiatives that reinforce Simbe’s reputation as the category leader shaping the future of intelligent retail.

Requirements

• 10+ years leading corporate communications, executive communications, PR, or content strategy with progressively increasing responsibility.
• Experience building communications programs at a high-growth B2B technology company, preferably in enterprise software, AI, robotics, or a related industry.
• Proven success partnering with executive teams to shape company narratives, executive platforms, product launches, customer announcements, and thought leadership.
• Experience managing PR agencies, analyst relations, media relationships, and cross-functional communications programs.
• Demonstrated business acumen and curiosity, with the ability to quickly understand complex technologies and translate them into compelling market narratives.
• Exceptional writer, editor, and storyteller with the ability to simplify complex technologies for diverse audiences.
• Strong editorial judgment and strategic thinking, connecting individual communications into a cohesive narrative that advances business objectives.
• Executive presence with experience advising senior leaders on messaging, media, presentations, and public speaking.
• Highly organized and collaborative leader who excels at influencing across functions, managing competing priorities, and driving complex initiatives from strategy through execution.

Benefits

• The total compensation package for this position may include other elements, including equity compensation, in addition to a full range of medical, financial, and/or other benefits.
• Simbe’s approach emphasizes total rewards
• base pay, equity, incentives, and benefits
• rather than viewing compensation as cash alone. We believe the full package, including ownership through equity and well-being support, is what drives engagement, retention, and alignment with our mission.