Content and Social Media Marketing Manager

Role Overview

• Own content strategy across FMG ensuring content aligns with business priorities, campaign initiatives, and customer needs.
• Develop high-impact long-form and short-form content including guides, checklists, playbooks, interactive tools, blogs, email content, landing pages, and thought leadership articles.
• Translate complex marketing concepts into practical, easy-to-understand content that drives engagement and action.
• Identify opportunities to repurpose, refresh, and extend content across channels and audiences.
• Leverage AI tools to accelerate research, ideation, drafting, editing, content repurposing, and workflow efficiency.
• Partner with Revenue and Product Marketing to develop the messaging and content strategy behind integrated marketing campaigns that drive awareness, engagement, and pipeline.
• Own the content and creative strategy for webinars, lead generation campaigns, and major marketing initiatives.
• Develop campaign messaging frameworks and supporting assets including landing page copy, email copy, webinars, presentation content, downloadable resources, nurture content, sales enablement materials, and post-campaign content.
• Collaborate cross-functionally to ensure campaigns deliver a consistent story and experience across every touchpoint.
• Continuously identify opportunities to extend campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social content, guides, and AI-search-optimized resources.
• Own website copy across FMG and Agency Revolution and optimize web pages, blogs, resource content, and landing pages using SEO and AEO best practices.
• Partner with the Digital Marketing Manager to develop and implement content based on keyword strategies, AEO/SEO recommendations, and search insights.
• Maintain customer stories, testimonials, and proof points across key web properties.
• Own social content strategy and execution across FMG and Agency Revolution.

Requirements

• 5-7+ years of experience in content marketing, content strategy, digital marketing, communications, or a related field.
• Experience creating content for financial services, wealth management, insurance or fintech is strongly preferred.
• Exceptional writing and editing skills with the ability to simplify complex topics into clear, compelling content.
• Strong understanding of campaign messaging and the ability to translate complex ideas into compelling content across multiple channels.
• Strong understanding of SEO content strategy and modern search best practices.
• Experience in creating content for AI-powered search environments and emerging AEO strategies.
• Proven ability to write across multiple formats, including website copy, blogs, guides, social media, email campaigns, and thought leadership content.
• Experience leveraging AI tools to improve content creation, research, editing, and productivity.
• Strong understanding of social media content strategy and audience engagement.
• Experience working with CMS platforms, content management systems, and marketing technology tools.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Comfortable collaborating with executives, product marketers, designers, sales teams, and subject matter experts.
• A growth mindset and curiosity about emerging marketing trends, AI tools, and content innovation.

Benefits

• Generous paid holiday schedule including a full week off for Winter Holiday Shutdown.
• Comprehensive paid time off policies covering vacation, sick days, parental leave, and bereavement leave.
• Robust insurance plan including Medical with $0 co-pay, Telehealth plan, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, Flexible Spending Accounts (FSA).
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.
• Company-paid Short & Long Term Disability coverage.
• Company-paid Employee Assistance Program (EAP).
• Matching 401(k) with immediate full vesting.
• On Demand Pay allowing access to a portion of earned wages prior to payday with same day deposit.
• Internet & Gym Reimbursement.
• Work computer equipment provided to set you up for success.
• Access to a private & secure workspace.