Build and maintain our content calendar
Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed)
Package questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content.
Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant.
Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for the company.
Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating.
Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material.
Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent.
Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests.
Contribute to broader content marketing strategy, not just execution
Bring ideas to the table — new content formats, partnership concepts, community engagement plays
Work directly with co-founders to align content with product launches, company milestones, and growth initiatives

2–4 years of hands-on social media or digital content experience, with a portfolio to show for it
Deep, native familiarity with TikTok and Instagram — you understand how the platforms and algorithms actually work, not just how to use them
Strong judgment for short-form social content, including hooks, pacing, captions, visual packaging, and platform-native formats.
Strong copywriting skills — you can write captions, scripts, and short-form content that is punchy, clear, and on-brand
Comfortable tracking basic content performance and turning learnings into next steps.
Proficiency in graphic design tools (Canva or Figma is preferred, for basic formatting, captioning, adding/removing branded graphics etc)
Comfort with short-form video production, including creating simple edits, coordinating edits, and giving feedback on social assets. (Capcut is the preferred tool)
Highly organized with the ability to manage multiple projects, deadlines, and content streams simultaneously
Self-directed and comfortable working in an early-stage environment where not everything is defined yet

Social Media and Content Marketing Manager

Key skills