Principal, Product Marketing

Role Overview

• Understand the psychology of physician referrals and build the positioning of LifeStance as a referral destination.
• Build and maintain the BD content arsenal.
• Define how referral partners are engaged through automated email, SMS, and other marketing touchpoints.
• Write campaign briefs that our demand-generation team executes.
• Maintain a live view of our competitive set.
• Embed with sales leadership and clinician liaison field teams.
• Provide messaging refresh and collateral support for the clinician recruiting team.

Requirements

• 5–8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team.
• Demonstrable positioning and messaging chops.
• Campaign brief fluency.
• CRM proficiency (Salesforce).
• Operational discipline.
• Sales credibility.
• Qualified candidates must be legally authorized to be employed in the United States.
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

Benefits

• medical
• dental
• vision
• AD&D
• short and long-term disability
• life insurance
• 401k retirement savings with employer match
• paid parental leave
• paid time off
• holiday pay
• Employee Assistance Program