Paid Social Strategist

Role Overview

• Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
• Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
• Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
• Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
• Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
• Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
• Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
• Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
• Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
• Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
• Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
• Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
• Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.

Requirements

• 3-5 years in paid social creative strategy
• Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
• A track record of data-driven creative that delivered measurable results.
• Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
• Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc.
• Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.
• Strong communicator who can turn numbers into clear, actionable insights.
• Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
• Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs.

Benefits

• Competitive Salary, subject to skills and experience.
• Holiday allowance starting at 23 days per year (+ bank holidays),annual leave purchase scheme and ability to accrue holidays with each years’ service
• Up to 50% employee discount
• Discounts at a selection of Highstreet retailers
• Enhanced Maternity and Paternity Leave
• Free fresh fruit, snacks and drinks in office
• Individual social fund
• Bi-Annual Paid team outings
• Cycle to work scheme
• flexible working pattern
• 3 days in office and 2 days work from home