Paid Social Manager

Role Overview

• Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Pinterest
• Manage budgets and pacing strategies alongside the Senior Digital Marketing Manager to maximise performance
• Translate campaign objectives into clear, results-driven paid social plans
• Run A/B tests across creative, targeting, bidding strategies, and formats to continuously improve performance
• Brief and direct paid social creative in collaboration with our in-house design team
• Develop strategies to drive efficient customer acquisition, retention, repeat purchase, and lifetime value
• Deliver against revenue targets, with clear reporting frameworks across key KPIs
• Lead UGC and creator-led content strategies in partnership with social and influencer teams
• Own seasonal forecasting for revenue and spend across paid social
• Identify new growth opportunities through industry trends, platform updates, and competitor analysis
• Support the implementation of the wider paid social marketing calendar
• Partner with the wider marketing team to drive traffic, database growth, and sign-ups
• Ensure consistent messaging across campaigns by aligning with content, creative, and social teams
• Collaborate with the email team to strengthen customer journeys and data capture
• Maintain accurate tracking and measurement, including Meta Pixel, CAPI, and server-side integrations
• Support wider brand initiatives and ad hoc projects where needed

Requirements

• A highly collaborative and proactive approach, with strong ownership and a desire to make an impact
• A data-driven mindset, with the ability to turn insights into actionable recommendations
• Target and KPI focused, with strong commercial awareness
• Proven experience managing paid social channels across Meta, TikTok, and Pinterest
• Strong understanding of acquisition marketing and awareness of wider channel strategy
• Confident in attribution, performance analysis, GA4, and platform reporting
• At least 3 years’ experience in a similar role, ideally within retail or an agency environment.

Benefits

• 33 days holiday including bank holidays rising to 35 with length of service
• A broad benefits package including our staff favourite – a very generous staff discount across both our brands.
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of.