Strategic Finance Manager – Marketing & Growth Analytics

Role Overview

• End-to-end ownership of the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting.
• Act as the senior Finance voice in Growth Marketing planning forums — framing the investment problem, challenging assumptions, and landing decisions with credibility.
• Own the B2C marketing model across paid (SEM, paid social), organic and brand, with full accountability for forecast accuracy and the model connecting marketing inputs to acquisition, retention, and LTV.
• Lead monthly and quarterly re-forecasts and own the variance narrative with clear driver decomposition.
• Build the scenario and sensitivity analysis that stress-tests ROI under different investment, competitive, and macro conditions.
• Build and own the framework quantifying the relationship between paid spend and organic performance — halo, cannibalization, and the true blended cost of acquisition.
• Work with BI and Growth to define and track incrementality, and identify the point at which marginal paid investment stops generating efficient lift to inform budget allocation.
• Lead the financial analysis behind geo expansion — sizing the opportunity, modelling the investment and ramp, and setting the return thresholds that make a market worth entering.
• Build the reporting that tracks new-market performance against thesis, with clear triggers to scale up or pull back.
• Build and own the framework Growth uses to evaluate channel and campaign decisions — decision rules, ROI thresholds, payback criteria — and the guardrails within which they can act autonomously (spend limits, efficiency floors, escalation triggers).
• Act as the Finance partner on material spend decisions; identify major swings against budget and adjust forecasts in real time.
• Prepare and own materials for CMO
• and CFO-level reviews, translating model outputs into clear, action-oriented narratives.
• Build and pressure-test the financial cases behind major marketing bets — channel shifts, brand investment, incremental spend.
• Lead the B2C marketing work stream in the AOP and LRP cycles, owning both the numbers and the strategic assumptions.
• Run rigorous channel-level analyses (CAC, LTV, payback) and benchmark against market comparables to sharpen investment logic.
• Identify and escalate funnel risks and opportunities before they hit the P&L.
• Actively use AI tools to automate repetitive analysis, accelerate model builds, and cut manual reporting time.

Requirements

• 8+ years in marketing analytics, growth analytics, or growth-focused FP&A.
• Experience at a high-growth B2C or marketplace business, working alongside or within a marketing analytics function.
• Deep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency, paid/organic interaction — with familiarity in MMM, attribution, and incrementality testing.
• Ability to build investment frameworks and achieve alignment with business partners.
• Strong financial-modelling skills, or the analytical foundation and genuine appetite to learn fast — if your marketing analytics is deep, we'll teach the finance.
• Exceptional executive-level communicator; AI fluency at a practising/scaling level; comfortable in Looker and advanced Excel/Google Sheets.

Benefits

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).