Manager, Market Strategy & Planning

PetSafe Brands is the world leader in pet products, and they are seeking a Manager for Market Strategy & Planning. This role supports the commercial success of product verticals by translating data into actionable insights and building commercial plans that connect product roadmaps to the market.

Responsibilities:

• Lead channel strategy development across assigned product verticals, defining where and how PetSafe Brands products reach consumers and retail partners
• Manage retailer P&L investment mix; track NPD performance, promotional effectiveness, and trade spend ROI, recommending optimizations to improve profitability
• Develop components of the go-to-market plan including launch plans, assortment & shelf strategy, and annual commercial priorities in partnership with Sales
• Design merchandising and in-store activation plans; manage POS materials and ensure strong in-store fundamentals aligned to commercial priorities
• Analyze POS, Nielsen, and internal sales data to uncover trends, identify growth opportunities, and deliver actionable recommendations to Sales, Product Management, and Product Marketing
• Create sales enablement materials including sell sheets, product decks, and retailer-ready presentations to support Sales conversations and customer meetings
• Monitor competitor pricing, promotions, and in-store activity to inform strategy and surface risks or opportunities to leadership
• Collaborate with Product Management and Product Marketing to validate market needs, ensuring commercial and consumer insights inform product investment decisions and roadmap prioritization
• Support the commercialization strategic brief process in partnership with Product Management and Product Marketing, providing channel, pricing, and P&L context to inform launch decisions
• Partner with Product Marketing on product pilot planning, contributing commercial readiness assessments, retail activation plans, and trade investment recommendations

Requirements:

• 5–8+ years in commercial strategy, category management, sales planning, or related fields
• Strong analytical skills with hands-on experience using POS data, syndicated data (Nielsen/Circana), and internal sales reporting
• Ability to translate insights into clear, actionable recommendations
• Demonstrated understanding of retail execution, trade investment levers, pricing strategy, and channel management in a consumer products environment
• Strong communication and presentation skills
• Comfortable partnering with Product Management and Product Marketing and presenting to senior commercial leaders
• Bachelor's degree in Business, Marketing, Finance, or related field
• Experience working across Sales, Marketing, and Product functions