Facebook Ads/TikTok Ads campaigns launch and optimization
Reporting and analysis of advertising campaigns
Project & audience analytics via AppsFlyer, internal BI and other tools
Channels scaling with target LTV/CPA level, improve CPA and other key metrics
Testing new creative concepts, targetings and ad types
Requirements
Successful performance user acquisition for mobile apps 2+ years: Facebook (Meta), Tik Tok Ads (obligatory). Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, DSPs
optional
You understand how advertising platforms work, know what unit economics are, and can break down how sales funnel metrics affect profitability
You understand the specifics of install tracking and working with MMPs such as AppsFlyer, and you can explain how SKAdNetwork works
Fluent Russian, English B1+.
Benefits
Vacation 28 calendar days per year
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.