Plan, build, and optimize nurture sequences, automation flows, and CRM journeys in RD Station;
Structure journeys for different stages of the funnel;
Perform diagnostics of databases, segmentations, lists, tags, events, and flow entry/exit criteria;
Implement complete automations within RD Station, ensuring logical design, organization, governance, and measurement;
Create segmentation and personalization strategies based on behavior, funnel stage, profile, interest, and engagement;
Support the definition of lead scoring rules, lifecycle stages, handoff flows to sales, and MQL/SQL criteria;
Develop email marketing campaigns, landing pages, forms, and automation flows;
Monitor metrics such as open rate, click-through rate, conversions, unsubscribes, deliverability, opportunity generation, and impact on sales;
Identify opportunities to improve existing journeys by proposing tests, adjustments, and new approaches;
Maintain documentation of flows, rules, segmentations, naming conventions, and operational best practices;
Interface with clients to gather requirements, align expectations, present strategies, validate deliverables, and report results;
Lead meetings to present diagnostics, action plans, results, and next steps;
Collaborate with media, content, planning, BI, account management, and commercial teams;
Support clients in advancing CRM maturity, automation capabilities, and strategic use of RD Station.

Experience with RD Station Marketing, particularly automations, segmentations, emails, landing pages, lead scoring, and database management;
Hands-on experience creating and managing nurture sequences and automated journeys;
Ability to design flows with clear logic, organization, and a focus on results;
Experience with CRM, inbound marketing, marketing automation, lead nurturing, and sales funnel management;
Strong ability to interpret campaign and automation metrics;
Experience presenting results and conducting client meetings;
Organized approach to documenting processes, flows, rules, and strategic decisions;
Ability to prioritize, manage deadlines, and oversee multiple concurrent projects;
Experience working in an agency, consultancy, B2B operations, or companies with complex funnels.

Knowledge-sharing environment and networking opportunities with partners and clients;
Potential access, subject to hiring or partner interest, to market content, workshops, and events organized or recommended by Macfor;
Recommendations of recognized literature and methodologies to improve delivered services;
Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas;
Full autonomy in choosing methods and strategies to fulfill contracted deliverables;
Opportunity to develop new projects and grow.

CRM Analyst, Mid-Level

Key skills