Own the design and execution of a multi-quarter SEO and AEO roadmap
Measure and report on AI visibility, citation share, brand authority, and downstream impact
Monitor and optimize citation share across LLMs and AI Overviews
Lead technical SEO strategy to maximize organic and AI discoverability
Establish clear guidance for how AMN content should be created, structured, optimized, and distributed
Partner with Content and Brand teams to execute keyword gap analyses and content briefs
Build and maintain SEO/AEO measurement frameworks and dashboards
Design and run A/B tests, personalization experiments, and content experiments
Track and report on AI-driven traffic sources, keywords, and referral patterns
Work cross-functionally with Product, Engineering, OMNI, Analytics, Brand, and Paid Media teams

7+ years of experience in SEO, digital marketing, or organic growth
Hands-on experience with AEO/GEO
Proficiency with SEO and analytics tooling: GA4, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Ahrefs, Profound, and/or similar platforms
Experience with structured data strategy (schema markup, entity optimization)
Strong understanding of web content management systems, landing page optimization, and conversion rate optimization methodologies
Strong analytical mindset
Excellent cross-functional communication and stakeholder collaboration skills

Senior Lead, SEO, Answer Engine Optimization

Key skills