Own organic growth: Drive SEO and AEO/AIO performance across traffic, signups, and share of voice in AI answers you set the targets and you hit them.
Set and run the roadmap: From keyword and prompt research to publishing priorities, programmatic systems, and link strategy you decide what we ship and in what order.
Reposition Softr in LLMs: Move us off "no-code portal builder" and into accurate, current positioning across ChatGPT, Perplexity, Gemini, and Claude. Track it in Profound, close citation gaps, and engineer the content patterns LLMs actually quote.
Lead technical and programmatic SEO: Site health, indexation, Core Web Vitals, schema, and internal linking plus scoping programmatic page systems with engineering and managing quality at scale.
Build link, citation, and Reddit authority: Drive link and citation building across owned, earned, and partner channels, with a deliberate Reddit strategy that earns mentions LLMs and Google both trust.
Partner, report, and pitch new bets: Brief Content on structure and on-page, report monthly on SEO/AEO performance, flag risks early, and translate algorithm and LLM behavior changes into actions for the team.

Proven organic track record: 5+ years in SEO with concrete wins you can point to meaningful traffic, signup, or revenue lifts at a SaaS or product-led company.
AEO/AIO fluency: You've actively worked on getting cited in AI answers, not just read about it.
Hands-on with Profound or equivalent tooling, and a clear point of view on what makes LLMs quote one source over another.
Reddit and citation building (must-have): You understand how Reddit ranks, how it feeds both Google and LLM answers, and you've earned visibility there without burning the community.
Technical SEO chops: You can talk shop with engineers on indexation, rendering, schema, and Core Web Vitals and ship fixes, not just file tickets.
Programmatic SEO experience: You've designed and scaled page systems that hold up on quality, not just volume.
Analytical and outcome-driven: Comfortable with GSC, GA, Ahrefs/Semrush, BigQuery, and whatever tool answers the question fastest. You measure what matters and ignore vanity metrics.
Curiosity and adaptability: The search landscape is shifting monthly — you stay on top of algorithm and LLM behavior changes and turn them into action, not anxiety.
High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.

SEO, AI Search Lead

Key skills