User Acquisition Manager – Mobile

Role Overview

• Facebook Ads/TikTok Ads campaigns launch and optimization
• Reporting and analysis of advertising campaigns
• Project & audience analytics via AppsFlyer, internal BI and other tools
• Channels scaling with target LTV/CPA level, improve CPA and other key metrics
• Testing new creative concepts, targetings and ad types

Requirements

• Successful performance user acquisition for mobile apps 2+ years: Facebook (Meta), Tik Tok Ads (obligatory)
• Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, DSPs
• optional
• You understand how advertising platforms work, know what unit economics are, and can break down how sales funnel metrics affect profitability
• You understand the specifics of install tracking and working with MMPs such as AppsFlyer, and you can explain how SKAdNetwork works
• Fluent Russian, English B1+

Benefits

• Vacation 28 calendar days per year
• 7 wellness days per year (time off)
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits
• Reimbursement of workplace costs up to $1000 gross once every 3 years