Lead Creative Producer

Role Overview

• Lead and optimize the full creative production process for UA ads across Meta, TikTok, and Google
• Ensure timely, high-quality delivery of static and video creatives that meet or exceed performance benchmarks
• Define and evolve creative direction in partnership with UA, internal design and AI teams
• Leverage AI tools for creative ideation, asset variation, editing support, and workflow acceleration
• Directly manage and mentor a team of Creative Producers, supporting their growth, output, and performance
• Promote AI literacy within the team and embed AI-assisted tools in the daily creative pipeline
• Review and approve creative concepts and outputs before launch
• Analyze creative performance across all key metrics (CR, CPA, ROAS) and iterate quickly based on results
• Launch new creative initiatives and experiments aimed at improving conversion rates throughout the funnel
• Use AI-powered analytics and dashboards to identify patterns, insights, and testing opportunities
• Serve as the Single Point of Contact for all UA creative needs
• Manage inbound creative requests, oversee pipelines, and align stakeholders on priorities
• Identify and onboard external creative partners (freelancers, studios, AI-powered content providers) as needed
• Negotiate contracts, manage vendor relationships, and ensure cost-effective production
• Own quarterly production plans and creative testing roadmaps
• Drive experimentation using both traditional and AI-enhanced formats, with a focus on CR improvement and velocity
• Ensure consistent use of production tools, asset tracking systems, and reporting frameworks
• Regularly analyze market trends and competitor ads to inform creative strategy, using AI-based trend analysis tools where applicable

Requirements

• 7+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google
• Strong understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance
• Proven experience driving measurable business impact — increasing revenue, ROAS, or conversion rates through creative testing, production, and optimization
• Proficiency with AI tools for creative production, optimization, testing, and automation (e.g., ChatGPT, Claude, N8N, Replicate, Lovable, etc.)
• Proven experience managing a creative team delivering high-volume, high-performance assets
• Excellent organizational, communication, and stakeholder management skills
• Creative intuition + data mindset — you know how to balance storytelling with performance
• Experience working with design teams, video editors, and performance marketers
• Strong analytic and reporting skills : A data-driven, strategic mindset with experience working with KPIs, dashboards, and reporting frameworks
• Ownership mindset: proactive, structured, with excellent project management, communication, and training skills, comfortable in a fast-paced environment
• Tech Adaptability: Quick to learn new technologies and tools, adaptability to changes.
• Collaboration Skills: Team-oriented, proactive, and critical thinker.

Benefits

• REMOTE OPPORTUNITY to work full time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences and meetings
• Corporate discount for English lessons
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations.
• In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.