Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products
Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
Proven analytical mindset, comfortable working with data and translating insights into actions
Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
Strong ownership, proactive communication, and a "get things done" mentality
Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly.

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes.
Our goal is to foster an inclusive environment where everyone feels welcome and valued.

CRM Specialist

Key skills