Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives
Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics
Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals
Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom’s AI capabilities
Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral
Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts
Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels
Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation
Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously
Work closely with sales teams to capture customer insights and refine solution selling approaches
Engage with strategy teams to deliver market feedback that guides prioritization of initiatives
Collaborate with commercial teams to harness customer experiences in marketing narratives and success stories
Maintain detailed project plans, timelines, and documentation for marketing initiatives
Identify and mitigate potential risks to ensure successful program delivery
Requirements
7+ years of experience in product marketing, solution marketing, or a similar role
Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies
Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously
Exceptional communication and presentation skills, with the ability to convey complex ideas clearly
Proven success in developing and executing effective GTM strategies for tech-based solutions
Strategic mindset with robust analytical and problem-solving skills
Self-motivated and capable of working independently in a remote environment while managing multiple priorities
Strong messaging capabilities, ideally with experience in legal industry marketing
Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot)
Ability to translate strategic objectives into effective, market-specific programs
Track record of driving results in a high-growth, innovative, and fast-paced environment
Legally eligible to work in the U.S.
Bachelor's degree in marketing, business, communications, or a related field preferred