Product Marketing Manager

Role Overview

• Own and manage SARAL's content strategy and editorial calendar.
• Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content.
• Build and execute AEO (Answer Engine Optimization) initiatives.
• Identify, negotiate, and manage strategic partnerships.
• Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations.
• Optimize website conversion through continuous CRO experiments.
• Improve lead qualification workflows, scoring, and funnel efficiency.
• Launch, measure, and iterate growth experiments across multiple acquisition channels.
• Track growth metrics, identify opportunities, and recommend improvements.
• Own projects from idea to execution while being accountable for business outcomes.

Requirements

• 3+ years of experience in Growth Marketing, Product Marketing, or Digital Marketing.
• Experience owning a marketing channel, campaign, or function end-to-end.
• Strong experience managing a content calendar.
• Hands-on experience with partnership outreach and relationship management.
• Excellent writing and editing skills.
• Ability to create and improve marketing content without relying on AI.
• Experience with website optimization and conversion rate optimization (CRO).
• Understanding of lead qualification, lead scoring, and marketing funnels.
• Comfortable using HubSpot, Webflow, Canva, Figma, and analytics tools.
• Strong analytical thinking with an experimentation mindset.
• Self-driven, highly accountable, and comfortable working in a fast-paced remote environment.
• Available during IST working hours.