Integrated Marketing Manager

Piper Companies is seeking an Integrated Marketing Manager to support a high-growth organization within the SaaS and data solutions industry. The Integrated Marketing Manager will play a key role in driving full-funnel marketing initiatives, with a strong focus on account-based marketing (ABM), demand generation, and cross-functional collaboration to support revenue growth.

Responsibilities:

• Develop, execute, and optimize integrated marketing campaigns across digital channels to drive pipeline and revenue growth
• Lead and support ABM initiatives, aligning marketing efforts with sales priorities and target accounts
• Translate CRM insights, voice of customer data, win/loss analysis, and market research into compelling and effective campaigns
• Collaborate closely with sales leaders and global marketing teams to ensure alignment on messaging, targeting, and shared revenue goals
• Manage campaigns across the full marketing funnel, from awareness to conversion, with a strong attention to detail
• Leverage marketing automation and CRM tools to track, analyze, and optimize campaign performance

Requirements:

• 5–7+ years of experience in B2B marketing, demand generation, or account-based marketing, preferably within SaaS or data-driven industries
• Strong understanding of ABM principles, digital marketing channels, and full-funnel campaign strategy
• Proven ability to synthesize data (CRM, customer insights, and research) into actionable marketing strategies
• Experience collaborating with sales leadership and cross-functional teams to drive aligned outcomes
• Hands-on experience with Salesforce, HubSpot, and marketing automation platforms
• Strong ability to balance strategic planning with tactical execution
• experience with ABM platforms such as 6sense or Demandbase