Develop and execute the editorial calendar and publishing schedule for the company’s digital channels, including Instagram, LinkedIn, the website and other institutional platforms
Plan content topics aligned with communication, marketing and brand positioning objectives
Collaborate with the Head of Communications to build content strategies aimed at strengthening the brand’s reputation
Plan specific strategies for LinkedIn
Produce content for social media, the website, newsletters, institutional campaigns and communication materials
Translate technical information into accessible, strategic narratives for different audiences
Write texts, captions, video scripts, interviews, case studies and institutional content
Capture and perform basic photo and video editing
Publish and update content on the institutional website using WordPress
Apply SEO best practices and monitor website performance metrics

Bachelor’s degree in Advertising, Marketing, Journalism or related fields
Postgraduate degree is a plus
Previous experience managing corporate social media, institutional communications or working at communications agencies
Experience producing content for different digital platforms
Experience with editorial planning and tracking performance metrics
Proficiency with social media platforms and content management/scheduling tools
Knowledge of WordPress
Knowledge of SEO, keyword research and Google Analytics
Knowledge of image and video editing tools such as Photoshop, InDesign, Illustrator, CapCut or similar
Familiarity with managing paid campaigns on digital platforms

Mid-level Communications Analyst, Social Media

Key skills