Product Marketing Consultant

Role Overview

• Develop clear, compelling value propositions based on product positioning
• Translate complex clinical research capabilities into customer-centric messaging
• Maintain consistent product messaging across marketing and sales channels
• Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
• Develop marketing and sales collateral to support go-to-market plans for new features and solutions
• Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
• Train sales teams on product messaging and positioning
• Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions
• Gather customer insights on product usage to refine positioning and messaging
• Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
• Coordinate all analyst activities and upcoming industry reports
• Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans)
• Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
• Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team
• Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance

Requirements

• 4+ years of product marketing or related experience (B2B SaaS or health tech preferred)
• Experience partnering with Product and Sales teams
• Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
• Experience supporting product launches and overseeing a product roadmap schedule
• Ability to standardize processes and oversee execution across multiple workstreams
• Bachelor’s degree is required. Graduate degree (MBA or similar) preferred.

Benefits

• Remote first / work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Paid leave benefits
• Health, dental, and vision insurance
• 401k retirement savings plan
• Infertility benefits
• Tuition reimbursement, life insurance, EAP – and more!