About this role

Content Strategy and Planning: develop and implement content strategies aligned with institutional objectives and market trends for digital channels (Website, Instagram, LinkedIn, Blog, and Email Marketing).
Content Production: research and create multiplatform content, including copywriting for social media (organic and paid), website, newsletters, corporate presentations, and printed institutional materials.
Audiovisual Coverage and Graphic Production: capture and edit photos and videos for social media; produce basic graphic assets and layout adaptations (using tools such as Canva, Adobe Creative Cloud, or similar).
Digital Management and Monitoring: plan and manage paid traffic (boosting organic posts and running ads on digital channels); monitor publication and ad performance through analytical reports with metrics and data-driven improvement recommendations.

Excellent written communication and ability to write website-optimized copy (SEO).
Production of digital graphic assets and basic knowledge of graphic design.
Proven experience managing social channels, analyzing platform data, and overseeing paid traffic (Meta Ads, Google Analytics).
Proficiency with automation and email marketing tools (e.g., MailChimp, HubSpot, GetResponse).
Basic knowledge of quick video editing (e.g., CapCut) and familiarity with productivity and AI tools.

Content Strategy and Production

Key skills