Director, Health Economics & Market Access - Policy, Advocacy & Strategy

Smith+Nephew is a company that designs and manufactures technology aimed at improving quality of life. The Director, Health Economics & Market Access is responsible for shaping reimbursement policy and advocacy strategies to ensure patient access and support commercial success within the Advanced Wound Management portfolio.

Responsibilities:

• Lead end-to-end reimbursement strategy development for pipeline and pre-launch products, including assessment of coding, coverage, and payment pathways
• Identify reimbursement risks and opportunities at the portfolio level and inform go/no-go, sequencing, and investment decisions
• Develop multi-year reimbursement roadmaps aligned with product lifecycle milestones and enterprise growth objectives
• Serve as the internal expert on future reimbursement pathways and access readiness
• Shape and execute an integrated reimbursement policy and advocacy strategy in partnership with Government Affairs and senior leadership
• Monitor, analyze, and influence CMS rulemaking, Medicare payment policy, and broader healthcare policy developments impacting device reimbursement
• Represent the organization in trade associations, coalitions, and policy forums to advance industry positions and reimbursement priorities
• Engage with external stakeholders, including professional societies and key opinion leaders, to support favorable coverage and payment environments
• Partner with Government Affairs to engage policymakers and regulatory agencies
• Identify and proactively mitigate policy risks that could impact access, adoption, or value recognition
• Partner with Clinical, Medical Affairs, and HEOR teams to define payer-relevant clinical and economic evidence requirements
• Ensure reimbursement and policy needs are embedded into evidence generation strategies, endpoints, and real-world data plans
• Provide strategic guidance on value narratives and positioning aligned to payer and policy decision drivers
• Advise executive leadership on reimbursement and policy trends, risks, and strategic implications
• Establish governance frameworks and tools to embed reimbursement and advocacy considerations into enterprise planning
• Lead cross-functional initiatives through influence in a highly matrixed organization

Requirements:

• Bachelor's degree required
• 10+ years of experience in medical device reimbursement, market access, or health policy
• Demonstrated experience influencing Medicare policy, reimbursement frameworks, and/or industry advocacy efforts
• Strong executive presence with the ability to translate complex policy issues into clear business impact
• Proven ability to lead strategically within a highly matrixed environment
• advanced degree (MPH, MBA, MHA, MS)