Manage creators across all phases of content production, from briefing through publication and reporting
Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies
Conduct community building and outreach within our network of creators
Write briefs and script examples to match brand tone of GoodPower-owned entities
Partner with the ads team to boost and repurpose creator content for paid digital distribution
Negotiate usage rights on Creator-produced content for ads
Manage SMS opt-in pathways, keywords and tracking links/processes to measure success
Work with internal and external research teams on RCTs around the Creator Collective program
Collaborate with the campaign team to ensure influencer campaigns are compliant with platform, federal, state and local policies
Analyze creator work through internal Google Looker dashboards and other reporting tools

2-3 years of experience managing creators or influencers end-to-end
Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)
Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations
Detail-oriented by nature
Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance
Experience coordinating with paid media or ads teams to boost and repurpose creator content
Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
Strong written communication skills
Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records

Creator Marketing Manager

Key skills