Conduct outbound prospecting through phone, email, LinkedIn, and other relevant channels to generate new business opportunities.
Execute cold-calling campaigns targeting key decision-makers across identified industries and market segments.
Engage and follow up with inbound and marketing-generated leads to assess interest and progress opportunities through the sales pipeline.
Build, manage, and maintain a healthy pipeline of qualified prospects and opportunities.
Qualify leads by understanding business needs, identifying pain points, and evaluating fit for the company's services.
Schedule and coordinate qualified discovery meetings directly into the founder's calendar.
Maintain accurate and up-to-date records of all prospect interactions, activities, and opportunities within the CRM system.
Develop and execute consistent follow-up strategies to nurture prospects who are not yet ready to engage.
Research target companies, industries, and key stakeholders to support effective outreach efforts.
Meet or exceed monthly activity, meeting-booking, and pipeline generation targets.

Minimum of 5 years of experience in business development, appointment setting, lead generation, or outbound B2B sales.
Proven experience prospecting, qualifying leads, and booking meetings with decision-makers.
Strong communication, relationship-building, and objection-handling skills.
Self-motivated, proactive, and comfortable managing a sales pipeline independently.
Ability to thrive in a fast-paced, target-driven environment.
Nice to have: Experience selling marketing services, agency solutions, SaaS, professional services, or other B2B offerings.
Experience in digital marketing, advertising, or agency environments.
Proficiency with CRM platforms such as HubSpot, Pipedrive, Salesforce, or similar.
Experience with LinkedIn outreach and social selling.
Understanding of performance marketing and lead generation services.

Business Development Representative

Key skills