Marketo Consultant

Role Overview

• Serve as a recognized authority in Adobe Marketo Engage and integrated Adobe solutions following industry best practices and standards.
• Act as a subject matter expert on B2B marketing automation methodologies and best practices.
• Gather and understand client business objectives, technical requirements, and key performance indicators.
• Assess client technical environments and identify implementation gaps relative to business goals.
• Translate business use cases into scalable Marketo solution designs while balancing campaign flexibility, reporting requirements, integration dependencies, and platform guardrails.
• Review technical designs for alignment with KPIs, business objectives, and implementation feasibility.
• Document actionable recommendations to reduce implementation risk and improve platform adoption.
• Advise clients on architectural design and B2B data models for Marketo integrations.
• Design and evaluate integrations between Marketo and enterprise platforms including CRM, ERP, and other business systems.
• Review API usage patterns and integration architecture to identify quota, throughput, concurrency, and data processing risks.
• Provide guidance on integration technologies including REST APIs, webhooks, CRM synchronization, and interoperability across Adobe and non-Adobe systems.
• Evaluate processing, scalability, and downstream impacts of complex data models and recommend sustainable solutions.
• Provide troubleshooting and design guidance for advanced Marketo data structures, including custom fields, custom objects, and custom activities.
• Evaluate Smart Campaign designs, trigger versus batch strategies, campaign qualification behavior, and operational guardrails.
• Support troubleshooting of complex automation issues including campaign recursion, processing delays, activity volume impacts, sync backlogs, and unintended behavior.
• Provide best-practice guidance for Marketo Design Studio assets including emails, forms, templates, and landing pages.
• Recommend scalable solutions that support performance, maintainability, and long-term growth.
• Manage multiple client engagements simultaneously while ensuring timely delivery and high-quality service.
• Interact regularly with marketers, analysts, developers, and executive stakeholders.
• Facilitate technical discussions and solution reviews with clients and partners.
• Establish credibility and trust through strong communication and consulting skills.
• Support customer success initiatives and drive adoption of Adobe solutions.
• Maintain accurate project records, workload estimates, and time tracking documentation.
• Create client-facing documentation, presentations, and recommendations using Microsoft Office and AI-enabled tools.
• Leverage AI technologies to improve workflow efficiency, research platform capabilities, and accelerate delivery.
• Continuously expand technical expertise through training, certifications, and self-study.

Requirements

• Deep technical expertise in Adobe Marketo Engage, including architecture, data design, automation, integrations, governance, and advanced troubleshooting.
• 7+ years of direct client consulting experience.
• Experience designing and supporting complex Marketo implementations.
• Expertise in B2B marketing automation best practices.
• Experience with REST APIs, webhooks, CRM synchronization, Model Context Protocol (MCP), and enterprise integration patterns.
• Strong understanding of Marketo data architecture and scalability considerations.
• Experience evaluating Smart Campaign processing, operational workflows, and automation performance.
• Ability to translate business requirements into architecture, design, and development activities.
• Experience presenting technical solutions to both technical and non-technical audiences.
• Strong facilitation, consulting, and problem-solving skills.
• Proficiency utilizing AI tools within daily workflows.
• Excellent verbal and written communication skills.
• Ability to establish credibility and trust with clients and stakeholders.

Tech Stack

• ERP

Benefits

• medical, dental and vision insurance
• life insurance
• disability
• paid time off
• 401(k)
• more!