Help us build the creative machine behind one of Europe’s most exciting DTC family brands.
Develop and refine our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF — Top, Middle, Bottom of Funnel).
Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic.
Develop strong creative territories, new ad concepts, and launch narratives for existing and new products.
Analyze performance data and creative insights to iteratively optimize winning creatives and define new testing approaches.
Work closely with Design, Content, and Performance Marketing to rapidly translate ideas into impactful creatives.
Plan larger assets such as shoots or hero videos, always with a clear focus on performance and scalability.

Several years of experience in DTC paid social / performance creative, ideally within an e‑commerce environment
Proven experience with direct-response creatives
Strong understanding of buyer psychology and conversion logic
Experience working with performance data and testing
Confident user of tools such as Motion; ideally also experience with AI tools
A good sense for formats, trends, and effective communication
Structured, independent working style and true ownership
Fluent German and English

Insight into the exciting world of a fast-growing e‑commerce startup with significant room to shape the role
An inspiring company culture defined by an innovative mindset, flat hierarchies, direct communication and fast decision-making
Modern working setup: access to a shared office desk, MacBook, flexible hours and the option to work from home
Unforgettable team events that strengthen cohesion and provide variety
Attractive employee discounts for you and exclusive perks for family & friends

Senior Performance Creative Strategist – fully remote

Key skills