Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
Own first-purchase activation across the first 7 days.
Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
Recover revenue from a base that is currently dormant due to deliverability issues.
Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
Recover and maintain email domain reputation.
Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
Real, hands-on experience launching web push and measuring its lift.
SQL good enough to pull your own segments and validate your own data.
A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
A track record of measurable incremental revenue from CRM, ideally validated through holdout.
Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.
English and Russian

Clear mandate and ownership from day one. You're the function, not a contributor to it.
The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.
Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
A market where your work is directly visible to users searching for their next job — outcomes you can feel.

CVM, Lifecycle Marketing Lead – B2C Subscription SaaS

Key skills