Head of Marketing

Role Overview

• Develop and execute the company's global marketing strategy.
• Define and strengthen the company's brand positioning within the international iGaming market.
• Establish, develop, and scale the marketing function in line with business objectives.
• Create marketing processes, reporting structures, and KPI frameworks.
• Manage and mentor internal marketing resources and external partners where required.
• Align marketing initiatives with commercial and product objectives.
• Lead B2B marketing initiatives aimed at increasing brand awareness and market visibility.
• Develop and execute PR, content, social media, and thought leadership strategies.
• Strengthen the company's presence across key industry channels and publications.
• Identify opportunities to enhance brand recognition among operators, aggregators, and industry stakeholders.
• Develop go-to-market strategies for new game launches and product releases.
• Create launch plans and promotional campaigns to maximise visibility and engagement.
• Translate game mechanics, product features, and differentiators into compelling marketing materials.
• Collaborate closely with Product and Commercial teams to ensure effective product positioning.
• Support the successful introduction of new games across global markets.
• Manage the company's participation in international exhibitions, conferences, and networking events.
• Coordinate pre-event, onsite, and post-event marketing activities.
• Maximise brand exposure and lead generation opportunities through industry events.
• Monitor and analyse marketing performance across all channels.
• Track KPIs related to brand awareness, lead generation, engagement, and campaign effectiveness.
• Utilise data-driven insights to optimise marketing performance and ROI.
• Produce regular reporting and strategic recommendations for senior leadership.

Requirements

• Proven experience as a Head of Marketing, Marketing Director, or Senior Marketing Manager within the iGaming industry.
• Mandatory experience working for a Game Provider, Slot Provider, Casino Content Provider, or similar B2B iGaming business.
• Strong track record of building and executing successful B2B marketing strategies.
• Experience managing international marketing campaigns and supporting commercial growth.
• Previous experience developing marketing functions, processes, and teams.
• Deep understanding of B2B iGaming marketing.
• Strong knowledge of PR, Brand Marketing, Event Marketing, Product Marketing, and Digital Marketing.
• Commercial mindset with a strong understanding of customer acquisition and business growth.
• Excellent communication, leadership, and stakeholder management skills.
• Data-driven approach with strong analytical and reporting capabilities.
• Ability to operate both strategically and operationally.
• Entrepreneurial mindset with a proactive and hands-on approach.
• Upper-Intermediate English level or higher. Additional languages will be considered an advantage.

Benefits

• The opportunity to build and shape a marketing function with significant autonomy.
• Direct influence on the company's international growth strategy.
• Collaboration with experienced Product and Commercial teams.
• A fast-growing international environment with minimal bureaucracy.
• Fully remote working arrangements.
• Competitive remuneration package.
• The opportunity to work with innovative gaming products and contribute directly to global market expansion.