Define and execute the go-to-market strategy across key starting point markets (LatAm & Southeast Asia)
Build and own the acquisition funnel end-to-end: paid media, affiliate, organic, and influencers
Set KPIs, manage budgets, and report performance directly to the CEO
Identify and prioritize new market opportunities as we scale
Lead the existing marketing team member (Paid Media & Performance)
Manage and evaluate external agencies, affiliate networks, and media partners
Own the vendor roadmap: identify gaps, evaluate new partners, negotiate contracts
Oversee paid media across Meta, programmatic, and emerging channels relevant to our markets
Ensure attribution is accurate and that spend decisions are grounded in real performance data
Direct affiliate program growth: Commission payment structures, partner recruitment, compliance
Guide retention strategy: lifecycle campaigns, welcome flows, reactivation, and VIP
Work with internal tools (e.g. Klaviyo or equivalent) and ensure CRM integrations support the player base

5+ years of marketing experience, with at least 3 in iGaming or online gambling
Proven track record in international markets, particularly LatAm and/or Southeast Asia
Hands-on experience operating in grey-market or lightly regulated environments
Strong familiarity with crypto-first products and crypto-native audiences
Experience managing performance marketing budgets of $100K+ monthly
Confident running paid acquisition across Meta, programmatic DSPs, and affiliate channels
Strong analytical mindset, you make decisions from data, not instinct alone
Comfortable in a lean team: strategic and executional in the same week

Head of Marketing

Key skills