Key skills
CRMLeadershipCommunication
About this role
Role Overview
- Own marketing contribution to revenue, traffic, and conversion performance
- Drive store traffic, digital revenue, and customer growth
- Execute promotions and campaign strategies aligned to business goals
- Partner with Finance on ROI and budget optimization
- Build dashboards and performance reporting cadence
- Define enterprise marketing strategy across all markets
- Translate business goals into marketing roadmaps
- Establish campaign and product launch planning cadence
- Shift organization to proactive planning model
- Own brand strategy and positioning
- Oversee campaigns, content, and creative production
- Ensure consistency across markets
- Partner with retail leadership to drive store performance
- Align marketing with in-store execution and promotions
- Ensure strategies are executable at the field level
- Partner with product and supply chain on launches
- Align marketing with inventory and assortment strategies
- Support demand generation for key products
- Lead and scale marketing organization across key functions
- Build talent pipeline and succession plans
- Drive performance management and accountability
- Define KPIs tied to revenue and customer metrics
- Build data-driven marketing culture
- Use insights to refine strategy
- Ensure compliance with marketing regulations
- Protect brand integrity across markets
Requirements
- 10+ years in marketing leadership
- 5+ years leading multi-market teams
- Experience driving revenue growth through marketing
- Strong background across brand, digital, and CRM
- Experience building and leading high-performing teams
- Financial acumen and ROI ownership
- Strong leadership and communication skills
Benefits
- Employee discount
- Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
- Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
- Tuition Reimbursement Programs
- Pet Insurance
- Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program