Freelance Digital Marketing Specialist

Role Overview

• Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation.
• Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue.
• Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is.
• Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance.
• Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch.
• Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets.
• Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately.
• Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience.
• Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting.
• Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential).
• Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers.
• Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential).
• Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers.
• Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance.
• Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better.
• Research and segment audiences to identify the customer groups that matter most.
• Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people.
• Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.

Requirements

• 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment.
• A proven track record of building, running, and optimising successful campaigns across multiple channels.
• Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen).
• Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO).
• Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch.
• Strong copywriting skills and the ability to research and select high-performing keywords.
• Experience managing CRM, email automation, and lead nurture workflows.
• Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar.
• Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods.
• Excellent communication skills, able to present complex data and ideas clearly and turn them into action.
• Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment.

Tech Stack

• Apollo