Own and execute technical SEO strategy across multiple brand websites
Lead Generative Engine Optimisation (GEO) initiatives to improve visibility in AI-driven search
Conduct keyword research, site audits, on-page optimisation, and link building activities
Use tools such as SEMrush, Ahrefs, Screaming Frog, or similar to monitor and report on performance
Track rankings and organic traffic, providing regular reporting with clear insights
Set up, manage, and optimise Google Ads campaigns across search and shopping
Monitor budget, bid strategy, and conversion performance
Collaborate with the local marketing team on ad copy and landing page direction
Build and maintain websites for Superpop and related brands (primarily WordPress and Shopify)
Self-host websites on platforms such as Vultr or equivalent
Implement on-page SEO as part of the build process
Work with provided creative assets (images, copy, brand guidelines) to produce polished, high-converting websites
Ensure forms, integrations, and technical functionality are working correctly
Maintain and update websites on an ongoing basis as the business evolves
Support integration of sales platforms with accounting and CRM systems
Assist with automation and workflow improvements as the business scales
Troubleshoot technical issues across digital tools and platforms

Minimum 3-5 years experience in SEO, including technical SEO
Demonstrated experience with GEO or AI-search optimisation
Hands-on experience managing Google Ads campaigns
Ability to build and manage websites in WordPress and/or Shopify
Strong understanding of website hosting and self-hosted environments
Proficient with SEO tooling (SEMrush, Ahrefs, or equivalent)
Excellent written and spoken English
Experience working with international clients, preferably Australian or UK-based
Autonomous and outcomes-focused
Comfortable working collaboratively with a remote in-house marketing team

Nice to Have

Experience with system integrations (sales platforms, accounting software, CRMs)
Familiarity with automation tools and workflow platforms
Background in e-commerce or FMCG brands
Sales experience

Digital Marketing, Web Specialist

Key skills