Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms
Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders
Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications
Translate business objectives into technical requirements for marketing automation platforms
Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals
Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth
Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates
Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting
Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality
Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.

Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
Experience in omnichannel marketing strategy and execution
Experience with marketing automation platforms and campaign orchestration
Experience working with cross-functional teams in fast-paced, matrixed environments
Experience with reporting tools, dashboards, and marketing analytics frameworks
Exposure to AI-driven marketing capabilities and personalization strategies.

Senior Lead, Digital Marketing

Key skills