Develop and execute renewal campaigns by product, segment, and contract cycle
Build upsell and cross-sell plays across Gaggle's full product suite
Create targeted messaging for key expansion moments
Own the case study and testimonial program: sourcing, interviewing, writing
Build a pipeline of reference able customers and willing speakers for conferences and sales cycles
Develop customer-facing proof points grounded in outcomes, data, and third-party validation studies
Manage the NPS program: survey cadence, results analysis, and closed-loop follow-up
Surface customer insights that inform messaging, product priorities, and sales conversations
Partner with Customer Success to act on detractor feedback and amplify promoters voices
Create and maintain content that helps new districts get value faster
Develop resources that support adoption milestones across the customer lifecycle
Partner with Customer Success and Product on customer-facing communications for new features and releases
Lead customer programming at Gaggle's annual Leadership Summit and regional events
Build a customer community strategy, including webinars, roundtables, and peer networking opportunities
Partner with teams on customer experience at national conferences

3+ years of experience in customer marketing, lifecycle marketing, or a closely related field; B2B SaaS experience strongly preferred
Proven ability to build and run programs that drive measurable retention and expansion revenue
Strong writer who can translate customer outcomes into compelling stories without losing the nuance of the original experience
Comfortable working with data: NPS scores, renewal rates, expansion pipeline, content performance
Highly collaborative: this role works daily with Customer Success, Sales, Product, and the broader marketing team
Self-directed: you don't wait for a playbook, you write it
Experience in K-12 educational technology

We’re a remote-first company; our team works together across all 50 US states
PPO and HDHP health insurance plans through BCBS of Illinois; coverage includes treatment for fertility (including IVF) as well as offering virtual visits and mental health resources
Dental insurance (including orthodontia) through Guardian
Vision insurance through BCBS/EyeMed
HSA, FSA, LPFSA, and DCFSA available, with a $500 annual company contribution
401(k) plan with immediate vesting and a 4% company contribution with each paycheck
Employee Assistance Program through Paychex and Guardian (includes financial and legal assistance)
Flexible PTO
Generous, 100% to 70% paid leave plans, up to 90 days
Pet Insurance
Discount Program
Fun perks such as team recognition programs, holiday gifts and bonuses, company retreats, raffles, and fantasy football leagues

Customer Marketing Manager

Key skills