Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth
Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media
Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy
Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards
Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates
Continuously test, learn, and refine assets, messaging, and user journeys
Be a champion of our brand across all digital touchpoints
Collaborate with sales, product, and external agencies to align and amplify impact
Explore emerging tools and tactics to stay ahead of the curve
Oversee and optimise our website CMS, SEO infrastructure, and technical performance

7 + years of experience in digital marketing, growth marketing, or demand generation, preferably within a SaaS or technology-focused business.
Proficient in email marketing tools and platforms (Customer.io)
Proven track record of designing and executing successful multi-channel marketing campaigns.
Strong B2B experience.
Experience in analysing campaign performance and optimizing marketing funnels to achieve growth goals.
Experience in working with and managing partners and third parties.
Bachelor’s degree in digital marketing , Business, DataScience , or a related field.
Certifications in Google Ads, Google Analytics, or marketing automation tools (e.g., HubSpot, Marketo, Pardot) are highly desirable.
Strong data management skills.

Digital Marketing Manager

Key skills