Senior Performance Video Producer – International

Role Overview

• Collaborate & Elevate: Partner closely with a nimble team of creatives, contributing your expertise to raise the quality of the work.
• Bring a fast, smart, culturally aware creative perspective that influences the team's output without a formal management mandate.
• Own the Canadian Launch: Be a key creative voice in our international expansion into Canada, ensuring content reflects local culture, tone, and market context across all platforms and touchpoints.
• Be the Compliance Gatekeeper: Make sure every asset is built to win and plays by the rules. That means staying sharp on responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements across provinces.
• Drive Engagement: Oversee production for high-impact content across social, UGC, and influencer channels. Hit timelines, hit budgets, and create work that genuinely connects with audiences.
• Show Up On Set: Travel to and produce campaign shoots, bringing creative vision to life on location. Manage on-set logistics, direct talent, and ensure captured content meets brand standards and campaign goals.
• Grow Creator & UGC Programs: Source, guide, and scale a bench of content creators
• with a focus on Canadian voices
• who can authentically represent the Hard Rock Digital brand in vertical, mobile-first formats.
• Create Hands-On: Jump in and edit short-form videos, cut reels, mock up stories, and crank out assets tied to timely moments like live games, big wins, or new market launches.
• Turn Strategy Into Action: Partner closely with Creative and Marketing leadership to translate offers, promos, and campaign briefs into content plans that land with Canadian audiences.
• Measure & Iterate: Review content performance data to optimize creative output, test new formats, and improve quickly based on what's working.
• Manage Budgets & Resources: Handle production budgets, negotiate creator deals, and make the most of every dollar.

Requirements

• 5+ years in a creative production role, ideally with experience in brand or digital marketing and short-form video content.
• Deep knowledge (or strong interest) in iGaming, sports betting, or casino content
• experience with Canadian markets is a strong plus.
• A portfolio packed with mobile-first, short-form video content
• TikToks, Reels, and story-first executions are especially welcome.
• Experience scaling influencer or UGC programs across platforms like TikTok, YouTube Shorts, and Instagram.
• Comfortable interpreting content performance data to inform creative decisions and iteration.
• Well-versed in platform nuances and trends across Facebook, Instagram, YouTube, TikTok, Snapchat, and more
• you know what works and why.
• Fluent in Premiere Pro and After Effects.
• Bonus if you've dabbled in Figma or Photoshop.
• Proficiency with AI-powered content tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) as well as AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
• Comfort using AI to accelerate production workflows, generate creative variations, and stay ahead of emerging content formats.
• Comfortable working with legal and compliance teams in a regulated industry, with familiarity (or willingness to get up to speed) on Canadian gaming regulations.

Benefits

• Flexible vacation allowance.
• Remote or Hybrid Flexibility : Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin or Florida headquarters, or a hybrid arrangement.
• Innovative Environment: Join a team that thrives on pushing boundaries
• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.