Design, implement, and manage the end-to-end lead flow process.
Ensure that no lead is left behind and that every handoff between Marketing and Sales is automated and frictionless.
Partner with Sales to improve lead quality, optimize follow-up workflows, and strengthen conversion from MQL to pipeline contribution.
Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase).
Ensure data hygiene and tracking across all platforms to measure CAC, conversion rates, and multi-touch attribution.
Manage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and Demandbase.
Act as the lead for our corporate website and optimize site architecture, SEO & GEO, lead capture forms, and user journeys.
Manage database segmentation, email testing and deliverability, and lead scoring models.
Create and maintain "The Playbook"—developing workflows and scalable processes.
Support integrated marketing programs across digital, content, email, events, and account-based campaigns.

7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment.
Proven experience supporting revenue-focused demand generation and ABM programs.
Strong analytical skills with the ability to translate data into actionable insights.
Experience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environment.
Proficiency with GTM tech tools such as Salesforce, Pardot, and Demandbase.
Expertise in optimizing processes and systems for scalability and efficiency.

Senior Manager, Marketing Operations – Digital

Key skills