Senior Marketing Manager, Integrated Digital Marketing

The College of Health Care Professions is a premier healthcare education institution dedicated to helping students achieve their career goals. They are seeking a Senior Marketing Manager for Integrated Digital Marketing to lead cross-channel strategies in Paid Search, SEO, and social media, while ensuring alignment with organizational goals.

Responsibilities:

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media
• Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes
• Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency
• Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies
• Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met
• Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs
• Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights
• Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making
• Support full-funnel measurement and performance optimization
• Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions
• Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership
• Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels
• Monitor industry trends, platform changes, and emerging best practices to inform strategy
• Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals
• Support consistent communication and alignment across stakeholders
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media
• Experience managing agencies or external partners
• Experience working with AI-driven marketing platforms and automated media systems
• Full-funnel performance and conversion optimization experience
• Experience in highly regulated or performance-driven industries
• Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry
• Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus)