Social Media Copy, Content Specialist

Role Overview

• Write, edit, and proofread all email and social media content, ensuring flawless grammar, punctuation, and spelling.
• Review and refine copy for clarity, tone, and consistency with Google’s voice and brand guidelines.
• Conduct proofing across all email assets before deployment, validating that content, CTAs, and links align with intended messaging.
• Partner with designers and developers to ensure final rendered copy maintains design integrity and accessibility.
• Adapt master messaging to fit different channel behaviors.
• Develop audience-specific variations and personalization copy to ensure relevance and engagement.
• Write social first copy/create assets which specifically designed to drive comments, shares, and community interaction.
• Lead copy input for A/B testing frameworks, developing multiple variants.
• Partner with Analytics and Strategy to interpret test outcomes and recommend ongoing improvements.
• Track performance insights to refine messaging strategies across campaigns.
• Work closely with the Content SAM, Email SAM, Designers, and Developers to maintain seamless copy integration throughout the production process.
• Align with the Data & Audience team to ensure messaging corresponds accurately to audience segments.
• Participate in weekly content review and campaign planning meetings, ensuring forward visibility of copy and assets needs.
• Maintain organized content files, master copy decks, and change-tracking documentation for all campaigns.
• Provide sound creative feedback on visual assets to ensure they align with the accompanying copy and native platform best practices.

Requirements

• 4+ years’ experience in copywriting, content editing, or brand communications, ideally within social media or email marketing.
• Dutch Native preferred, but with Native or near-native English fluency, with exceptional writing precision and editing standards.
• Deep understanding of tone-of-voice and brand writing, ideally within large-scale, tech or B2B and B2C environments.
• Proven experience developing short-form, high-impact copy and assets and content formats optimized for email and social media.
• Experience writing for personalization and segmentation (dynamic audience variations).
• Familiarity with A/B testing methodologies and data-driven copy refinement.
• Strong attention to detail and organizational discipline in managing multiple campaigns simultaneously.
• Experience working in collaborative workflows across design, development, and client service teams/agencies.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options