Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders
Develops marketing plan working with business unit leaders and marketing management
Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations
Proofreads and edits copy prior to submission for final approval
Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements
May assist in the design and execution of custom surveys to assess campaign effectiveness
Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails

Bachelor's degree or equivalent education, training and work-related experience
Five years of experience in a marketing role driving sales results, including experience in life brokerage or financial services industries
Proven project management experience
Ability to build relationships with teammates, internal and external clients and vendors
Hands-on understanding of design capabilities, as well as online content presentation options
Professional experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events
Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines, brand guidelines and corporate voice
Strong understanding of the life insurance industry, including ability to explain basic industry terms
Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)
Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
Ability and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagement

Senior Marketing Specialist

Key skills