Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality.
Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes.
Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips.
Stay current on AI tooling and bring a point of view on what is worth adopting and what is not.
Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more.
Bring the brand voice to life consistently across every touchpoint and audience.
Work within regulatory constraints without letting them get in the way of good writing.
Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience.
Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment.

Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role.
A point of view on AI tooling. You stay current and can say what is worth adopting and what is hype.
Strong editorial instincts. You know what good copy looks like and can articulate why something is not working.
2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy here.
Comfort working across multiple brands, formats, and audiences simultaneously.
Curiosity and a bias toward figuring things out. This role will require building things that do not exist yet.
Excellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectations.
Bachelor's degree in English, Journalism, Marketing, or a related field.
Experience with Figma is a plus, but not required.
Experience in insurance, fintech, or a regulated industry is a plus but not required.

Above-market salary. Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark.
Pay equity and transparency. Our pay is not just market-driven, it is equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs.
Remote-first (with perks). Work from where you are most comfortable. We will take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you would like to join us in an office.
Flexible YouTime. We do not just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we will give you $1000 toward your next vacation.
Employee stock options. You are not just an employee. If you are full-time, you are also a part-owner. You will have stock options so you can invest in the company you are helping to grow.
Medical, vision, dental. Get all the coverage you need for a healthy, happy life.
401k and contribution matching. Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.

Copywriter, AI Content Systems Designer

Key skills