Senior Analyst, Digital Merchandising

Role Overview

• Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy
• Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies
• Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations)
• Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com
• Partner closely with Category Management and Product Marketing peers to understand category strategies, product priorities, and messaging objectives
• Translate offline and marketing-led category strategies into optimized digital experiences that drive discoverability and conversion
• Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey
• Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements
• Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities
• Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance
• Turn data into actionable insights and recommendations for the Senior Manager and cross-functional partners
• Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams
• Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows

Requirements

• BS/BA in a related discipline
• 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field
• Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field
• Strong analytical mindset with the ability to interpret data and translate insights into action
• High attention to detail and strong organizational skills
• Comfortable working cross-functionally in a fast-paced environment
• Interest in eCommerce, digital customer experience, and online shopping behavior
• Experience with web analytics tools (e.g., Adobe Analytics, GA)
• Familiarity with CMS, commerce platforms, or PIM systems preferred
• Comfort with Excel and PowerPoint for reporting and storytelling
• Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.

Benefits

• Health insurance
• 401(k)
• Paid time off
• Professional development opportunities