Senior Paid Ads Expert

Role Overview

• Paid Ads management on LinkedIn and Meta.
• Build, launch and optimize campaigns from scratch on a daily basis.
• CPL, CTR, ROAS and CPA are your primary KPIs.
• Segment and refine audiences and targeting.
• Manage budgets, plan frontloading and calculate bidding strategies.
• Conduct weekly ad-account reviews with the team.
• Perform ad copy and creative testing.

Requirements

• At least 4 years of marketing experience with a strong focus on Paid Ads on LinkedIn or Meta.
• Have launched campaigns yourself — not just reviewed reports.
• Understand why a lead might cost €80 instead of €8.
• Treat metrics as tools to drive decisions, not as decoration.
• Work in a structured way and make data-driven decisions.
• Be uncomfortable when assumptions remain untested.
• Eagerness to dive deep into the ad platforms.
• Bonus: Experience with HubSpot, Lemlist, Clay or automations via Zapier.

Benefits

• Performance-based compensation with noticeable salary increases when you deliver.
• Company MacBook, available for private use.
• 100% remote.
• Comprehensive health benefits covering 300+ services, plus a discretionary budget for massages, eyewear, medications and alternative practitioners.
• Team events and company gatherings to keep remote work social.