Appear on camera regularly across Reels, TikToks, trends, talking head, and storytelling formats
Partner with the Social Media Manager on scripts, concepts, and hooks before filming
Develop and test content formats fast. Kill what doesn't work, double down on what does
Produce UGC-style and paid ad content that converts across the funnel
Track performance weekly and connect content decisions to growth metrics
Stay ahead of platform trends and bring native ideas to the table
Collaborate on campaign moments, product launches, and patient stories

Proven track record of growing a brand or personal account. We want to see numbers
Strong UGC and paid ad content background
Naturally engaging on camera. Not just comfortable, actually compelling
Fast executor. You can go from concept to posted in hours, not days
Strong instinct for short-form video: hooks, pacing, captions, all of it
Reliable home production setup (phone camera, decent lighting, quiet space)
Willingness to work within FDA marketing compliance constraints for healthcare content (we'll train you, but you have to be open to it)
Experience creating content in wellness, health, or telehealth (strongly preferred)
Existing audience in the health or wellness space (strongly preferred)
Background in paid social or performance creative (strongly preferred)
Familiarity with GLP-1 or compounded medication topics (bonus)
Video editing skills (not required, we have an editor, but a plus)

Content Creator – Growth

Key skills