Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
Adapt and scale content for global audiences, embedding localization considerations from the start

5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
Experience collaborating cross functionally with marketing, UX, analytics, and product teams
Strong project management and communication skills with the ability to manage multiple priorities

Growth Content Specialist

Key skills