Trade Marketing Manager

Role Overview

• Act as the critical link between Brand Marketing and Sales
• Provide the tools, activations, and necessary insights to win in whisky retailers, online platforms, and the on-trade across the UK, International markets, and Private Clients

Requirements

• A degree in Marketing or another relevant subject, supplemented by professional qualifications (e.g CIM)
• Proven experience of developing and implementing Trade Marketing Plans
• Proven track record in working cross functionally with marketing teams, sales teams, and retail partners
• Proven record of building brands through trade marketing in the drinks industry or premium/luxury goods
• Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising
• Excellent project management skills, with experience handling multiple stakeholders and managing complex timelines
• Knowledge of category management principles and how to apply these to create growth for all partners
• Proficiency in trade marketing tools and platforms; experience with CRM and marketing automation systems is advantageous
• Experience in managing trade marketing budgets and ensuring optimal use of resources
• Commercial acumen, with a focus on driving retail performance and return on investment.