Act as the critical link between Brand Marketing and Sales
Provide the tools, activations, and necessary insights to win in whisky retailers, online platforms, and the on-trade across the UK, International markets, and Private Clients
Requirements
A degree in Marketing or another relevant subject, supplemented by professional qualifications (e.g CIM)
Proven experience of developing and implementing Trade Marketing Plans
Proven track record in working cross functionally with marketing teams, sales teams, and retail partners
Proven record of building brands through trade marketing in the drinks industry or premium/luxury goods
Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising
Excellent project management skills, with experience handling multiple stakeholders and managing complex timelines
Knowledge of category management principles and how to apply these to create growth for all partners
Proficiency in trade marketing tools and platforms; experience with CRM and marketing automation systems is advantageous
Experience in managing trade marketing budgets and ensuring optimal use of resources
Commercial acumen, with a focus on driving retail performance and return on investment.