Marketing Manager

Role Overview

• Leads and manages routine, day-to-day marketing campaigns and initiatives that support UHD programs, services, and operations.
• Works directly with UHD partners to understand goals and expectations for assigned projects and translates those needs into clear execution plans.
• Ensures campaign messaging, timelines, and channel use align with established brand standards and departmental priorities.
• Supervises and supports Marketing Specialists and student staff responsible for executing marketing projects.
• Provides direction, support, and feedback to ensure effective execution and professional growth.
• Manages workload distribution, clarifies expectations, and resolves day-to-day challenges in coordination with the Associate Director for Marketing.
• Oversees the execution of marketing projects assigned to the Marketing team following intake.
• Work with operation manager to develop work plans, assign tasks and deadlines, as needed, and monitor progress to ensure projects are completed accurately and on schedule.
• Coordinates daily workflow between marketing, creative, communications, and UHD partners, reviewing deliverables to ensure quality and brand compliance prior to release.
• Supports the Associate Director for Marketing on higher-level, strategic marketing campaigns and initiatives by assisting with planning, coordination, and execution as assigned.
• Helps translate strategic direction into actionable components for the team and may manage defined portions of larger initiatives while maintaining alignment with broader departmental goals.
• Conducts market research, audience analysis and benchmarking to identify opportunities for improved engagement, awareness and campaign effectiveness.
• Provides data-driven insights and recommendations that support marketing decisions, campaign optimization and continuous improvement of UHD marketing initiatives.
• Performs additional responsibilities as assigned in support of UHD’s marketing operations and departmental goals.
• May include participation in events, assisting with promotional activities, or supporting other UHD initiatives as needed.
• Some evening or weekend work may be required during peak operational periods or major events.

Requirements

• Bachelor’s degree
• At least 3 years experience in a supervisory/manager capacity
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred)
• 3 or more years of experience in marketing, project coordination, and/or campaign management (preferred)
• Experience working in a higher education environment (preferred)
• Experience using digital marketing platforms, analytics tools, supporting content, creative processes and/or campaign production (preferred)
• Strong project management skills and ability to handle multiple priorities with attention to detail (preferred)
• Excellent written and verbal communication skills (preferred)
• Proven ability to collaborate in a team-oriented environment and uphold brand standards (preferred)

Benefits

• 100% employer-paid basic medical coverage
• Free Capital Metro bus rides
• Retirement contributions
• Paid vacation, sick time, and holidays
• Career growth & professional development