Organic Search Manager

Role Overview

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives.
• Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey.
• Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities.
• Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance.
• Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice.
• Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences.
• Evaluate how AI platforms represent the Kapitus brand, products, and expertise.
• Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.
• Develop recommendations to improve inclusion in AI-powered search experiences.
• Research emerging AI search optimization methodologies and recommend testing opportunities.
• Monitor competitor visibility and share-of-voice across AI search platforms.
• Assist in the development of SEO
• and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives.
• Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts.
• Conduct content gap analyses and identify opportunities to expand topical authority.
• Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority.
• Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices.
• Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements.
• Conduct ongoing technical SEO audits and website health assessments.
• Partner with appropriate stakeholders to ensure recommendations are implemented effectively.
• Monitor website health and proactively identify issues impacting search performance.
• Build recurring reports that translate data into actionable business insights.
• Analyze content and search performance to identify opportunities for optimization and growth.
• Monitor algorithm updates and assess potential impacts on website performance.
• Serve as the organic search subject matter expert within the Brand Marketing team.
• Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives.
• Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility.
• Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives.
• Help educate team members on evolving SEO, AISO, and search marketing best practices.
• Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

Requirements

• Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be considered.
• 7 years of experience in search optimization.
• Experience with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related disciplines.
• Strong understanding of technical search principles and website architecture.
• Experience conducting technical SEO audits and translating findings into actionable recommendations.
• Understanding of structured data and schema implementation.
• Familiarity with digital PR, authority-building, and thought leadership programs.
• Experience developing search-driven content strategies and detailed content briefs.
• Experience working with search tools and platforms including, but not limited to: SEMRush, Ahrefs, Screaming Frog, GA 4.
• Strong analytical, problem-solving, and organizational skills.
• Experience working cross-functionally with content, web development, marketing, and agency partners.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
• Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
• Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
• 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
• Voluntary Insurance: Supplemental life insurance as well as enhanced short
• and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
• Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
• Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
• LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
• Pet and car insurance discounts.
• Financial services such as LegalShield.
• Relaxation and stress management tools.
• Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
• Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
• Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
• Paid Time Off and Sick Time.
• Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.