Senior Paid Social Manager

Role Overview

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
• Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.

Requirements

• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
• Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.
• Participate in annual salary reviews linked to performance and contribution.
• Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work.
• Be rewarded through a Christmas performance bonus scheme.
• Access ongoing training and personal development opportunities to continue building your skills and expertise.
• Join a supportive and collaborative team environment focused on growth, learning, and success.