Paid Social Manager

Role Overview

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results.
• Be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands.
• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Proactively implement optimisation strategies based on data.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks.
• Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets.
• Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights.
• Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving.
• Collaborate closely with team members to ensure account strategies are executed effectively.

Requirements

• 2+ years of hands-on paid social experience within an agency or DTC e-commerce environment.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, with experience building, managing, and optimising campaigns that drive measurable business outcomes.
• Solid understanding of campaign structure, audience strategy, creative testing frameworks, and performance optimisation principles.
• Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools, using insights to inform recommendations and decision-making.
• Demonstrates strong commercial awareness and an understanding of the core metrics that drive e-commerce growth, including ROAS, CAC, MER, and customer acquisition efficiency.
• Able to communicate performance insights clearly and confidently to both internal stakeholders and clients.
• Highly organised with strong attention to detail and the ability to manage multiple accounts and competing priorities effectively.
• Proactive, solutions-focused, and motivated by continuous improvement and learning.
• Collaborative team player who contributes positively to team culture and shared success.
• Passionate about performance marketing, e-commerce growth, and staying ahead of industry trends.

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.
• Participate in annual salary reviews linked to performance and contribution.
• Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work.
• Be rewarded through a Christmas performance bonus scheme.
• Access ongoing training and personal development opportunities to continue building your skills and expertise.
• Join a supportive and collaborative team environment focused on growth, learning, and success.